nine win in United Kingdom. When I first pulled my phone out of my pocket on a rainy London tram, I was surprised to see a game that was so polished it could have been a console title. That moment made me realise that mobile gaming is no longer a side hobby; it’s a full‑blown entertainment industry.
Is mobile gaming really changing how we spend our free time?
People often think that the rise of smartphones only adds more screens to the room. In truth, the shift to handheld play has cut the average UK leisure hour by about 15 % over the past two years, while the number of casual gamers has jumped from 12 million in 2019 to roughly 18 million today…
Step 1: Recognise the Shift in Consumption Habits
When I first noticed the trend, it was in a coffee shop conversation. A colleague told me he had spent 90 minutes a week scrolling through a mobile game’s leaderboard, instead of watching a streaming show.